Doing Business in the Pacific Rim

Winter Term 2009

Day 17: Caversham Wildlife Park & Cottesloe Beach

This day started at 8:30am in the hotel lobby. After boarding the tour bus, our group traveled to the Caversham Wildlife Park where we were exposed to many of Australia’s exotic animals. We were given a detailed tour of the zoo by a guide named Chris. We were shown many animals, but some stood out more than others. The first of these were the kangaroos. Our group was allowed inside the kangaroo cage, where we were able to feed and pet the large family of kangaroos. After the kangaroos cage, we were allowed into the koala cage where we woke up many of the sleeping koala’s. We learned that Koala’s sleep 18 to 20 hours a day. We were only allowed to pet the koala’s with the back of our hands as not to disturb the essential oils on their fur. To finish up our guided tour we were allowed to pet and take pictures with a very large female wombat. Several of the students were able to ride camels at the end of the tour.

After the zoo, our group traveled via bus to Cottesloe beach. Several students ate fish and chips at a beach side restaurant, exposing them to typical Australian beach food. After lunch the group hung out on the beach and took a swimming adventure to a floating buoy off the coast. The ocean was very blue here and there was not a cloud in the sky. Needless to say, much of the group left the beach quite fried. One student insisted on showing his newly found Australia pride and bought an Australian flag Speedo. To much surprise, he promptly displayed this Speedo on the Cottesloe beach.

Credit: Dave P. & Henry D.



February 23, 2009 Posted by | Uncategorized | Leave a comment

Days 13 to 16: Wine Case Study & Margaret River

We spent the first couple of days preparing for the wine case study competition.

Day 15 was the final step in our case study competition. We arrived at Leeuwin Estate prepared to present our marketing suggestions to Dennis Horgan, all hoping to have come up with the best idea to increase his sales in the United Sates. Each of the five groups waited outside and wandered around the estate grounds, while waiting for their chance to present. Each group used power points and other props during their presentation. Ideas ranged from information tags affixed to the wine bottles to marketing their wines in exclusive and trendy restaurants. The group that won the competition suggested a marketing inroad into a US firm that owned a chain of golf courses.  

After the winner was announced Dennis and his wife, Tricia, invited us back to their house for a dinner of steak and fish and the chance to socialize and further discuss our presentations. We walked through a short wooded trail to get to their lovely home, and enjoyed appetizers as we unwound. Departing their house just after dusk we returned to our hotel to pack for our upcoming departure to go back to Perth.

The next day we spent some time at the beach in Margaret River.  We then departed on an uneventful trip to Perth (stopping again at the “Center of the World”!).  Tonight we’re watching the Presidential Inauguration at the Perth casino.

Credit: Lisa C. & Simon C.

February 23, 2009 Posted by | Uncategorized | Leave a comment